Our Workshops
Pemberton has developed two workshops that couple the intentionality of growing revenue and the required agency-business knowledge to increase the impact of growing revenue on AGI. On average, agencies in the U.S., marketing and communications agencies are investing less than 1 percent of their total revenue in training and coaching for professional staff, and most of that training is relative to the skills deployed on behalf of clients. Additionally, on average, 70 percent of an agency’s existing revenue comes from existing clients. Your agency is here to make money, and your existing clients are your best new business prospects … empowering everyone to be in the business of new business is too often a forgotten priority.
